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RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.As he writes: "It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it."It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences."It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening."People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine."But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business."Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'" Why Richard Branson Says Screw Business as Usual So 'screw business as usual fundamentally recognizes that doing good things for society is good for business Screw Business as Usual Latest 'Screw Business as Usual Richard Bransons latest book Screw Business As Usual has been attracting lots of attention since its release in the UK Screw Business as Usual has gone into the Screw Business As Usual: Richard Branson: 9781591844341 Rated 41/5: Buy Screw Business As Usual by Richard Branson: ISBN: 9781591844341 : 1 day delivery for Prime members Books Virgin Books Screwit-325x500jpg 12 August 2013 Screw It Let's Do It Books Screw Business As Usual Books LMV-325x500jpg 12 August 2013 Losing My Virginity Screw Business as Usual - Fast Company 3 minute Read; Richard Branson: Screw Business As Usual And Make Your (Huge Piles Of) Money By Doing Good Businesses can and should have a much larger social impact Book Review: Screw Business as Usual by Richard Branson Screw Business as Usual By Richard Branson Penguin Portfolio $2695; 384 pages Richard Branson has an enormous head both anatomicallyhis dome is screwbusinessasusualorg Welcome to your new 123-reg website! If you've uploaded your site but are still getting this welcome page try doing a SHIFT+Reload or a CTL+F5 - this will clear the Screw Business as Usual - Amazoncouk Buy Screw Business as Usual by Sir Richard Branson (ISBN: 9780753540596) from Amazon's Book Store Free UK delivery on eligible orders Screw Business As Usual by Richard Branson Reviews Screw Business As Usual has 1012 ratings and 103 reviews Kim said: I'm a big Richard Branson fan-boy and really liked his first book Losing My Virgin Screw Business As Usual Virgin In Screw Business as Usual Richard reveals his exciting new vision for the future Its time to turn capitalism upside down to shift our values
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